11 cognitive Secrets for your Texts and Business
11 cognitive Secrets for your Texts and Business
Book Description
There is an overload of information, thousands of similar products and services, approaches and descriptions created as if under a carbon copy... This is the world we live and work in today. Is there a chance to attract and hold the attention of the reader or listener in this scenario? There is. This book is about how the latest discoveries of cognitive and neuroscience help entrepreneurs to be more visible and convincing, involving and dragging their "flock" with them. Language, consciousness and business are connected today in a powerful triad. You will learn how the connections within this triad work, and eleven cognitive secrets will reveal to you the secret of words that will be remembered for a long time and lead you to the goal. The book will be useful to entrepreneurs, marketers, copywriters and all those who create texts for business, engaging, convincing and winning the audience every day.
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