Agile marketing on the Internet
Agile marketing on the Internet
Book Description
The author of the book "Agile marketing on the Internet" Mikhail Bakunin is a professional marketer with many years of experience, founder of the marketing agency Cool Content and managing partner of the consulting company Bakunin & Partners. The modern world is a world of constant changes, and some of them unpredictably change its face. Companies of any size are forced to adapt in order to avoid losses and maintain business in the face of change. Agile methods and principles have become popular in the last decade. Originally originated in the field of software development, they began to be used in other areas of business. This approach in management has proven its effectiveness, as it helps to respond in a timely manner to changes in the market and the external environment. The book discusses the application of Agile principles in marketing. The described methods and tools allow you to systematically manage customer engagement and build an adaptive marketing strategy of the company.
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