Agile marketing. Hacking practices for effective business
Agile marketing. Hacking practices for effective business
Book Description
The book is about what a marketer should do in the digital world, and how the introduction of a flexible methodology in marketing departments can increase efficiency and job satisfaction. Marketers are struggling to keep up with technological advances that disrupt traditional ways of interacting between customers and brands. Instead of planning and conducting long-term and large-scale advertising campaigns, they should operate with an impressive list of various tools that are constantly and rapidly changing. Scott Brinker, one of the leading experts in the interaction of marketing and technology, will tell you how to apply flexible methodologies, characteristic of OT, for the implementation of important projects. It will show how marketers, even without technological skills, can borrow and apply many successful ideas from the field of software development in their work, significantly increasing their efficiency in the digital world.
No reviews found
