A business idea is out of competition. The book is a generator of unique products
A business idea is out of competition. The book is a generator of unique products
Book Description
How does our product differ from competitive ones? In search of an answer to this question, we come to the idea of creating a unique business idea. But the consumer always has an imaginary scale "price and value" in his hands. Will he be willing to pay for our creativity? The answer is yes, if the increase in value is more significant than the increase in price. The book is devoted to creative thinking in marketing, where the main postulate remains the ideal understanding of the consumer. How to combine two approaches in marketing: market analysis and creative thinking? Actually, this is the book. The author offers the reader creative and analytical technologies for the birth of new ideas, and most importantly, popular products.
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