Charles Arthur "Digital Wars: Apple, Google, Microsoft and the Battle for the Internet"
For the first time, Apple, Google, and Microsoft crossed paths in a single digital space in 1998. Companies that are fundamentally different in their approaches and key products have entered the fray to take over various segments of the emerging digital market. In many ways, their decisions have predetermined the vector of development of digital technologies, which are gradually changing the ways people consume information, whether it is entertainment, educational or professional sphere. The author describes the main battlefields for dominance in the field of search engines, mobile applications, the smartphone and tablet computer market, analyzes the tactics that led to victory in each individual battle, and assesses the chances of companies to lead in the world of the digital future.
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