A person buying and selling. How the laws of evolution affect consumer psychology
A person buying and selling. How the laws of evolution affect consumer psychology
Book Description
The evolution of the human brain goes back millions of years, during which we had to run away from leopards more often than to follow the Dow Jones index. Modern companies compose advertising texts and form the value of a product, often not knowing what exactly makes people buy. This book is the key to understanding the hidden decision—making mechanisms of modern buyers. Nikolay Molchanov explains by what laws the human brain works and how psychology will help to increase the efficiency of the company - from product development to business process management.
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