Confessions of a Pricing Master. How price affects profit, revenue, market share, sales volume
Confessions of a Pricing Master. How price affects profit, revenue, market share, sales volume
Book Description
A world-famous pricing specialist and trusted advisor to Fortune 500 executives, Herman Simon's book presents the best pricing practices and principles applicable to any business. The formula for successful pricing is more like an exotic cocktail recipe. It is a mixture of psychology, economics, strategy, methods, incentives and rewards, flavored with mathematics. As a result, managers dilute the cocktail with hunches, intuitions, and general rules, or generally exclude those categories that they do not understand. For more than 40 years, Simon has devoted himself to making this "cocktail" more effective, practical and enjoyable for managers and executives of any industry. He taught many top managers how to use pricing to create new markets, expand their business, and secure a long-term competitive advantage. He also learned some hard personal lessons about what value is, how people perceive it, and how they profit from it. For managers and heads of companies that are engaged in sales.
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