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Cool brands should be hot. A fresh guide to market promotion

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450 000 UZS

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Kitobmania-2007 yilda tashkil etilgan va kitoblarni sotadigan elektron do'kon. Bizning...

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Cool brands should be hot. A fresh guide to market promotion

Book Description

Based on interviews with marketing executives of such successful brands as BBC, Converse, Coca-Cola, ebay and mastercard, as well as research on the strategies of H & M, MTV and Diesel, the authors reveal the secret of a successful brand. You will learn how to make your product recognizable, increase sales and meet the requirements of each generation of consumers.

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