Do something new! Improving business through marketing

Do something new! Improving business through marketing

Book Description

About the book 10 revolutionary marketing tools from Igor Mann and his partners on a new project Krostu.com . Marketing specialists, company executives and entrepreneurs, as a rule, are not aware of new and revolutionary marketing tools. Few people dare to be the first to try a new or revolutionary marketing tool in their industry. But in vain. After all, if we assume that a new effective tool will allow you to do marketing at least half a percent more efficiently (and this is a very pessimistic assumption) - here's the growth from innovation, here's the benefit from using something new! In this book, Igor Mann and his project partners Krostu.com We have collected 10 new and revolutionary technologies, services, services and marketing tools. Choose the tool or service that suits you (find out about it in the special chapter "Where to get something new"). And start using it. Surprise your customers. Surprise your competitors. Surprise the industry. Be surprised by the results yourself. Long live the new! For whom this book is a book for marketers, marketing directors, business owners. About the authors Igor Mann is Russia's most famous marketer, speaker, author, publisher. After graduating from the Moscow Institute of Management in 1989, he remained working there at the Department of Foreign Economic Activity. A couple of years later, he got a job at an advertising agency. Marketing fully appeared in Igor's life in 1993, when he became a marketing communications manager at the Moscow office of the Swiss company Ciba-Geigy. Now Igor has more than 20 years of practical experience in marketing. During this time, he worked as a marketing director, commercial director, regional director. Among the companies with which he collaborated are Lucent Technologies, Alcatel, Arctel, Konica Corporation, AN MIAN and others. The industries in which Igor worked: agribusiness, photo business, telecom, book business, real estate. Igor Mann regularly travels around the country with corporate and open trainings, performs for students. During this time, more than 500,000 people have attended his trainings and seminars. Author of ten books. Among them: "100% Marketing", "Marketing without a budget", "Points of contact", "Number 1". After the release of "Marketing 100%", he was called "the Russian Philip Kotler". Almost all of Igor's books become bestsellers. Currently, Igor is a marketing consultant and partner of the Power of Mind Group of companies. Dmitry Turusin is a marketing specialist at Enter, a graduate of the State University of Management majoring in Marketing and the business School of the Scottish Napier University majoring in Business Management. Since 2010, he has been developing the topic of improving business efficiency through points of contact. Roman Tarasenko is a marketer, consultant, speaker, business coach. He has been engaged in marketing for more than 7 years. During this time, Roman has provided consulting services to more than 50 leading companies in Russia,...