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IKEA design. The Art of Creating Products that Sell Themselves

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Kitobmania-2007 yilda tashkil etilgan va kitoblarni sotadigan elektron do'kon. Bizning...

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IKEA design. The Art of Creating Products that Sell Themselves

Book Description

IKEA is a giant company with a turnover of 40 billion. euro. Every year, it releases more than 2,500 new products, and every five seconds, somewhere in the world, the most popular of them is sold - the BILLY rack. The experts of Nikkei Design, the most authoritative Japanese magazine about selling design, have analyzed how IKEA creates its products and are ready to share what is the secret of their worldwide popularity.

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