Effective sales: short, clear, simple
Effective sales: short, clear, simple
Book Description
In his book, the outstanding British marketer Bob Etherington tells how to improve work in the field of sales and thereby lead any company to success. He outlines sales strategies that proved themselves decades ago and remain relevant to this day. The author reveals the reasons for the failures of unprepared sellers and encourages them to master the laws and algorithms of a tough dialogue, the purpose of which is to bring the interlocutor to a large—scale purchase. This publication will be indispensable in preparing for an important presentation, negotiations with partners and work "in the fields". It is intended for managers and representatives of manufacturing organizations, employees of sales and network marketing departments.
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