The effect of the Olympic Games. How Sports Marketing Creates Strong Brands
The effect of the Olympic Games. How Sports Marketing Creates Strong Brands
Book Description
The book you are holding in your hands will help you understand how to properly use the unique opportunity of the Olympic Games in creating a positive image of your brand. The new edition, revised and supplemented, gives an expanded overview of the Olympic top sponsors with an analysis of the effectiveness of investments; analyzes the impact of the Olympic Games on the host party, the experience of the most successful companies in the field of Olympic sponsorship and the possibilities of its application in other sports sponsorship. For students and teachers of higher educational institutions, graduates of universities aimed at developing their professional skills and careers in the sports industry, as well as those who deal with the problems of studying the commercial aspects of sports. "Davis' book, The Olympic Games Effect, has become a key contribution to understanding the economics of the Olympic Games, marketing of the Olympic Games and the Olympic Games as a brand. The second edition of this important and easy-to-read book contains new materials and an overview of social media. It should definitely be read by corporate marketers who are related to sports by the nature of their activities." Glenn Hubbard, Dean, and Russell L. Carson, Professor of Finance and Economics, Columbia University. 2nd edition, revised and expanded.
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