Expert content in marketing. How to benefit the client, gain his trust
Expert content in marketing. How to benefit the client, gain his trust
Book Description
Being the best is not enough. To be able to do what others do not know is not enough. In the era of non—working advertising, it is important not just to be an expert - but to convince everyone of your expertise. Modern people buy carefully and thoughtfully and turn to someone in whose qualifications they are sure. It is not individual actions that will help turn critical users into a loyal audience, but a carefully built system. It is based on the presentation of: • you as an expert # 1; • your competence as a unique experience; • your offer as the best investment. This is what customers and readers want to see from you now. This is an expert content system. Svetlana Kovaleva is a certified business coach and coach, a Yandex consultant and the head of her own agency. To write this book, she accumulated her fifteen years of experience in marketing. With the help of her methodology, you will learn: • to build the necessary information around the product that works for sales; • to increase your own expertise in the eyes of present and future customers; • to build readers' trust; • to increase brand awareness and the value of goods and services; • to create working and correctly prioritized marketing strategies.
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