Aesthetics as a brand code. Attract customers with a perfect business product
Aesthetics as a brand code. Attract customers with a perfect business product
Book Description
It is known that Italian brands create the most popular premium products in the world. Riccardo Illy, a former top manager at Illy, explains how to compete in today's market using proven business principles that Italian brands have been using for generations. Despite fierce competition from Starbucks and Coffee Bean, the Illy empire remained at the top of the coffee industry thanks to the use of key principles and values of the Italian business. Immersed in the personal experience of businessman Riccardo Illi, you will learn how to use time-tested Italian business standards, and also learn: - what research needs to be done to find ways to improve the quality of your products and brand; - how Italians have created so many brands that have stood the test of time; - how to turn your product into a premium product. By applying these principles in your business, you will be able to successfully compete in today's market.
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