This is marketing. What should every marketer who wants to become No. 1 think about

This is marketing. What should every marketer who wants to become No. 1 think about

Book Description

Traditional marketing tools are outdated. The new generation needs something different. It's time to stop looking for simple ways and go the effective way. Seth Godin is a marketing guru, entrepreneur, ex-CEO of Yahoo! marketing, author of 18 international bestsellers translated into 38 languages and sold more than 1.3 million copies. He reflects on how modern marketing works, what a marketer needs to know, how to promote his ideas and be noticed. "Marketing," writes Seth Godin, "is the act of embodying change." Find out: - What is the difference between marketing and creativity? - How to see through the eyes of the client and create tension, desire, interest in yourself? - Why should marketers tell customers "This is not for you"? - How to gain the trust of the target audience? - Why do marketers benefit the world when they sell? "Marketing is about change. Seth Godin demonstrates exactly what has changed, while most marketers and entrepreneurs are only beginning to vaguely guess about the changes. His new book is about empathy, how to look at ideas through the eyes of potential buyers and how to spread these ideas without spam and mass advertising. Read it and you will know it too!" - Nikolay Tereshchenko, Advisor to the General Director of JSC Argumenty i Fakty, author of the books "Re: Marketing. Is it possible to practice in the funk style" and "Real Russian marketing" 2nd edition.