The ZARA phenomenon

The ZARA phenomenon

Book Description

What the book is about: This book is a success story of one of the most influential companies in the world, which revolutionized the field of fashion and clothing production. There is one person behind all this – Amancio Ortega. A former salesman who managed to make a business revolution in the field of fashion retail, and became one of the three richest people on earth. On the pages of this autobiography, you will learn the secret of Amancio Ortega's success, because he will prove by personal example how close the dream of creating an outstanding company of the century is. The book was first published in 2008, and at the moment it is being reprinted for the 7th time, remaining the main bestseller in all countries. The key to success: Inditex Group is the number one clothing company in the world and a recognized trendsetter. On the streets of New York, Paris, Tokyo, Moscow, you will definitely meet beautiful, self-confident people who will wear things of brands such as Zara, Massimo Dutti, Pull & Bear, Stradivarius, Oysho, Bershka. Inditex stores have continued success all over the world, and the Zara brand can rightfully be called a cult. Nevertheless, very little is known about the ascent of this company to the olympus of fashion and the people behind it. Start reading and you will learn all the secrets of this mysterious and phenomenal company firsthand. In this unique biography you will find answers to the questions: - How to become the richest person in Europe from a simple seller? - How to change the consciousness of millions of consumers? - How to create the most outstanding company of the XXI century? Author of the book: Covadonga O'Shea has been president of the ISEM Fashion Business School for 12 years, which she founded in Madrid in 2000. Today, Covadonga is the president of the Tecnomoda Foundation, a non-profit organization whose mission is to conduct professional training programs for employees of the fashion and textile industries. In addition, she is a member of the Advisory Board of the Costume Museum (Museo del Traje) in Madrid. Her professional baggage includes work for the Spanish print publications ABC, El País, El Mundo and El Correo Español, as well as participation in many TV and radio programs. Quotes from the book: "Being in the right place at the right time is the key moment of a successful business model." (c) Amancio Ortega, founder of Inditex Group "All that matters is the ability to set goals and do everything to achieve them." (c) Amancio Ortega, founder of Inditex Group "Even when I was nobody and I had practically nothing, I dreamed of development and growth. We have never rested on our laurels and have not chosen easy paths. Optimism can be a very negative emotion. We need to take risks! I never get tired of saying this to everyone who comes to the company. New ideas come up every day, and we don't have any preset plans. Growth is a survival mechanism." (c) Amancio Ortega, founder of Inditex Group "An unmistakable characteristic of the modern world is how comfortable women feel when occupying everything...