Greatness Catalyst. How to strengthen your brand

Greatness Catalyst. How to strengthen your brand

Book Description

We have already lived 15% of the entire 21st century, but this is the first book that reveals all the main aspects of the presence of a person on the Internet - from developing a unique personal positioning to blogging, being active on social networks and preparing copyright newsletters. The material was prepared on the basis of a large number of successful projects (cases), the author's personal experience (9 years of work in the field of web technologies), as well as the results of the latest research in the field of cognitive science and neuromarketing. From the book you will learn: how to correctly formulate and, most importantly, implement a marketing strategy for the presence of a person or an author's project on the Internet; What tools give the maximum effect for personal promotion and the formation of a personal brand in digital environments; How to generate tasty and popular content; How to increase sales through the power of a personal brand. The publication includes fragments of interviews with famous people: Radislav Gandapas, Igor Mann, Mikhail Kozhukhov, Maxim Potashev, David Allen, Alexei Kapterev, David Yan and others. Part of the material is presented in the form of short dialogues with a certain Dr. Wells, who in the last century predicted the emergence of parallel worlds and invisible people. The book is written in a bright and dynamic language, designed for professionals in marketing and personal branding.