Guest fight. Restaurant Marketing Strategy and Tactics
Guest fight. Restaurant Marketing Strategy and Tactics
Book Description
For the first time in Russia, a complete guide to practical marketing in a restaurant is being published. Its author Irina Avrutskaya, who has worked in key positions for about ten years in such well-known companies as Uley Catering, Papa John's Pizza, Rosinter Restaurants, offers readers comprehensive answers to the most pressing problems and questions related to restaurant marketing. Theories in the book are at a minimum, it is presented clearly and simply, and practical lessons are based on real situations and are accompanied by detailed analysis. The publication will be an indispensable tool for every practitioner, and will also be useful to all owners and managers who want to get a clear understanding of what modern restaurant marketing really is.
Book Description
For the first time in Russia, a complete guide to practical marketing in a restaurant is being published. Its author Irina Avrutskaya, who has worked in key positions for about ten years in such well-known companies as Uley Catering, Papa John's Pizza, Rosinter Restaurants, offers readers comprehensive answers to the most pressing problems and questions related to restaurant marketing. Theories in the book are at a minimum, it is presented clearly and simply, and practical lessons are based on real situations and are accompanied by detailed analysis. The publication will be an indispensable tool for every practitioner, and will also be useful to all owners and managers who want to get a clear understanding of what modern restaurant marketing really is.
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