Predatory sales. Immersive marketing system
Predatory sales. Immersive marketing system
Book Description
How realistic is it... • ... to sell an apartment through Pornhub? • ...advertise a smart home through a kidnapping investigation? • ...convince a mayoral candidate to chop off his finger for the sake of winning the election? Timur Zakharchenko and Vadim Shevchenko are convinced that it is more than real. To do this, they came up with immersive marketing. Its essence is a mixture of reality and fiction. Like in the theater. No commercials and banners — instead, a "performance" is staged, the purpose of which is to make the "viewer" forget and believe in what is happening. This is a method for practitioners and resultants. For those who want to spend money on advertising in order to get a return from it. In the book, the authors have collected the most successful cases for their more than ten years of experience, describing them in detail, succinctly and with humor.
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