In a word. A book for those who want to come up with a good name. 33 lessons

In a word. A book for those who want to come up with a good name. 33 lessons

Book Description

This book is about how titles are created. Completely different, for any brand. In business theory, this area is called naming, literally the naming process. Naming is the most important part of a marketing strategy; without it, brand positioning is almost impossible. The author of this book is a professional designer and namer, an entrepreneur who makes a living creating brands. Perhaps you have your own business: a product, service, company, book, film, rock band or website - but still no name, no option seems ideal. And you need an immortal - like Coca-Cola, Facebook or Led Zeppelin. The book has the same structure as the work on the title is usually based on. The first step is to get to know the client and his business. Then the stage of comprehending the collected information, sketches, searching for ideas and developing a vision for the future name begins. Next, you will select the most attractive, catchy and memorable. There are techniques in naming that allow you to make a conscious selection, as well as develop additional options, one of which will most likely become “the very word”. The melody and inner rhythm will become a decisive factor in choosing a word, with which, quite possibly, your whole future life will be connected. At the end of each chapter you will find small tasks. And although the solutions are given in the final section of the book, do not rush to look there. Reflections on the next task contribute to the assimilation of the material. The book outlines the author's methodology, backed up by years of successful practice. And if you're looking for a name, she'll help you come up with a first-class commercial name. Call with pleasure!