Innovative business. Application of a balanced scorecard
Innovative business. Application of a balanced scorecard
Book Description
The essence of the product leadership strategy is revealed, the groups of business processes necessary for its successful implementation are analyzed. The problem of compliance of intangible assets of the company with its strategy is considered, the tools of a balanced scorecard for product leadership are described. Considerable attention in the manual is paid to the tools of the process approach. The principles of balanced remuneration depending on the degree of achievement of strategic goals are outlined. The characteristics of the "blue ocean" strategy are given, the work of the strategic management department is analyzed.
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