Integrated marketing communications
Integrated marketing communications
Book Description
Marketing communications can generate billions of profits - but only if they are integrated qualitatively. Without going into unnecessary theories, the author fascinatingly, in an easy and accessible form, using the example of companies that have earned a worldwide reputation as marketing giants, explains the basic principles of the effectiveness of advertising campaigns. Ignoring them sooner or later will lead to disastrous results - the company will either not be remembered, or they will give it as an example of how not to do it. The audience of the book is extremely wide - from advertisers, sales promotion specialists, direct marketing, brand managers and marketers, to photographers, artists, sociologists, psychologists, philologists. However, the book will be interesting to all those who would like to understand the reasons for the huge influence of advertising on our behavior.
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