Internet marketing. Textbook
Internet marketing. Textbook
Book Description
It is aimed at forming students' understanding of the place of marketing in the Internet environment in the overall marketing system of the company. The emphasis is on their continuity and integrated interaction. The possibilities of using the Internet environment to achieve marketing goals, types and features of information Internet resources are considered. Attention is paid to all elements of the marketing mix and their key features when working in an electronic environment. The topic of marketing research and evaluation of the usability of electronic resources is touched upon. Corresponds to the latest generation of the Federal State Educational Standard SPO. For students of secondary vocational education studying in the specialty "Commerce".
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