The art of storytelling. How to create stories that will get to the heart of the audience
The art of storytelling. How to create stories that will get to the heart of the audience
Book Description
The ability to tell stories is a real superpower. She is able to decide the outcome of a major deal, save a complicated presentation on the board of directors or convince millions of people to donate money to charity. Increasingly, the leaders of top companies perform in the storytelling format, because this is the most effective way to convey their ideas to the audience. Carmine Gallo, the bestselling author of communications, conducted dozens of interviews with the most famous speakers and analyzed more than 500 TED talks to reveal the secret mechanisms of storytelling for us.
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