How to get a meeting with anyone. The Hidden Power of Contact Marketing

How to get a meeting with anyone. The Hidden Power of Contact Marketing

Book Description

You know how to sell-that's your job, after all-but how do you get top executives and important people to call you back? Not an easy task. A nominee of the Marketing Hall of Fame, Wall Street Journal illustrator-cartoonist Stu Heineke found that he was able to overcome all traditional obstacles and reach elusive managers with the help of non-standard solutions and a personalized approach, which he called contact campaigns. Presidents, prime ministers, celebrities, countless CEOs, and even a Danish model who became his wife - thanks to communicating with them, Heyneke realized that it was much easier than it seemed to get a meeting with supposedly inaccessible people. In the book, he shares his experience with everyone who wants to learn how to establish contact. Heineke explains how to organize your own contact campaign to achieve an important conversation. He reveals methods that he has been developing for years, relying on personal experience and studying the secrets of everyone who has achieved similar outstanding results - such as other marketers consider impossible, with a one-hundred-percent response. Using real examples, Heineke demonstrates how to turn a contact letter into a full-page advertisement for The Wall Street Journal or use the phone, social networks, email and regular mail to contact the celestials and establish contact. He offers a lot of valuable advice and a unique arsenal of extraordinary techniques with which it is easy to build the connections necessary to achieve success.