How to exert influence. New management style
How to exert influence. New management style
Book Description
Influence is different from persuasion. Influential people play a bigger game than those who use persuasion methods. Persuasion is the ability to persuade a person to buy something or do something once. Influential people do not seek one-time success - they want to achieve long-term loyalty. They see the world through other people's eyes and adapt their offer or behavior accordingly. Ideally, they seek not just to convince a person, but to create a union of mutual trust and respect. This book examines more than 60 skills, principles and behaviors that influential people constantly use. Each skill is based on practical observations and is accompanied by examples, stories and cases. The book is intended for a wide range of readers.
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