How to write magnetic texts. How to convince, "seduce" with a word and earn money on it
How to write magnetic texts. How to convince, "seduce" with a word and earn money on it
Book Description
This book is a real guide to "magic". Masters of selling texts Ivan Poloneychik and Vladimir Nikonov have created a training manual of phenomenal action - you don't even notice how you learn as you read. The vast experience of the world's copywriting gurus is gathered here and there is nothing superfluous. Only the main and fail-safe methods of manipulating the reader's consciousness. You will learn what the secret of the perfect title is, how to correctly place "clues" for the eyes, avoid words that "kill" your text, and make the text attractive and working by simple means of typography. The updated 4th edition includes a chapter on how to write a book. In addition to advertising techniques of direct influence, there are many useful recommendations on literary skill. How to create an exciting story, edit the text and check the power of its influence. And also - to recharge with powerful energy and keep your own inspiration. The book is written with great humor - read and have fun! 4th edition.
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