How to sell when not buying. Three most powerful sales tools in B2B markets

How to sell when not buying. Three most powerful sales tools in B2B markets

Book Description

This book is about how with the help of just three marketing tools - white paper, auto-mailing and case studies - you can build marketing for your company in the B2B field and for products that do not have a formed demand. The proposed tools are tested and effective. They can also be used in conjunction as a mini-marketing system and will bring much greater returns than individually. You will learn how to bring a client to your company without running after him, and how to attract attention to your business without price and advertising pressure. You will gain a clear understanding of the mechanisms and principles of marketing tools, their integration into your business, the opportunities they represent for the growth of your company and its profits. In the book you will find the marketing minimum, on the basis of which you will learn how to regularly bring new customers, get the most out of incoming applications, increase the number of repeat transactions, increase sales of your company, build marketing and get rid of unnecessary expenses. There are only three tools that will change not only your marketing, but also your business. The publication is addressed to owners, marketing directors, commercial directors and marketers of companies selling new, innovative, intellectual goods or services, as well as products requiring advanced expertise or skills.