How to Sell Hard Choice Products
How to Sell Hard Choice Products
Book Description
"This book is not only about the technique of selling difficult choice products, but also about the "content" of the sale; about the selling information that should convince the buyer to buy; and how to create this information and use it as effective sales tools. To be able all this, a real sales assistant must be a good marketer, looking at everything through the eyes of a buyer and able to “prepare the buyer for a purchase” (P. Drucker).In the book, the process of buying and selling is presented in the context of marketing thinking and customer focus, that is, first of all , as a purchase (from the Client), and not as an assertive sale (from oneself). In this context, the seller should not only sell, but help the Client buy. There are many practical examples in the book. For sales consultants, marketers and other professionals."
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