Category management. Application practice. Assortment management in cases and illustrations
Category management. Application practice. Assortment management in cases and illustrations
Book Description
This book is about the subtleties of working with the assortment. For 15 years, Russian retail has come a long way from spontaneous trade to structured and technological network companies. Some companies left the market, while others grew up and stayed on their course. The study of their development stories and personal practical experience allowed the author to summarize the knowledge and techniques of working with the assortment and share them in this book. The material of the book is supported by a significant number of projects for building a category management system in companies. Use it - everything works, everything is tested in practice. If you have experience as a category manager or commercial director, then this book will be a good practical guide.
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