Cashback and other loyalty program tools
Cashback and other loyalty program tools
Book Description
Cashback is one of the most popular tools for increasing the activity of buyers who get the opportunity to return part of the purchase price paid for the purchase of goods and services, as well as to derive other benefits from participating in the loyalty program developed by the entrepreneur. Cashback can be paid in money, points and miles, promotions, as well as in other ways, they can be used to pay for goods and services, as well as the activation of increased cashback for certain categories of purchases. Despite the apparent simplicity of this loyalty program tool, its practical use is often associated with a large number of disputes between buyers and entrepreneurs due to disagreement on the procedure and conditions for accrual and payment of cashback. The problematic nature of resolving such disputes in court is caused by a lack of legislative regulation of these relations and a different assessment of the legal nature of cashback by the courts. This book, based on applicable legal norms and emerging judicial practice, based on the analysis of the conditions of loyalty programs used by various market participants, offers practical recommendations that may be useful and serve as a starting point for further research on this interesting topic.
No reviews found
