Client orientation. Research, strategies, technologies. Monograph
Client orientation. Research, strategies, technologies. Monograph
Book Description
Customer orientation is one of the most discussed marketing concepts at the moment. The monograph examines a wide range of issues: from trends in changing culture and consumer demands, the evolution of the concept of customer orientation to tools for assessing customer orientation, customer retention technologies, the role of personnel in the formation of a customer-oriented company. It is intended for students, postgraduates, teachers and anyone interested in marketing issues.
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