Client orientation. Research, strategies, technologies. Monograph

575 000 UZS
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Price in points: 46 points
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Client orientation. Research, strategies, technologies. Monograph

Book Description

Customer orientation is one of the most discussed marketing concepts at the moment. The monograph examines a wide range of issues: from trends in changing culture and consumer demands, the evolution of the concept of customer orientation to tools for assessing customer orientation, customer retention technologies, the role of personnel in the formation of a customer-oriented company. It is intended for students, postgraduates, teachers and anyone interested in marketing issues.

Cover
  • Hardcover
The language of the book
  • Uzbek
Country of origin
Country of origin
Uzbekistan

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