When marketing turns into a minefield: What to do?
When marketing turns into a minefield: What to do?
Book Description
If everything is clear to you in marketing management, it can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging), and sales markets, and strategies and methods of promotion, and pricing. An erroneous step on one of these fields can negate the achievements on the other three. In the field of marketing, there really are many dilemmas, in the analysis of which smart people very much disagree. In the comments following each situation considered, you will find starting points for solving the most acute problems. Having put yourself in the place of the main actors of the examples given, having critically reflected on the best ways out of difficult situations and armed with expert advice, you will not only replenish your knowledge base, but also, we hope, you will be able to make a brilliant career in marketing. 2nd edition, stereotypical.
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