Community management. Strategy and tactics of growing loyal communities
Community management. Strategy and tactics of growing loyal communities
Book Description
This is the first guide to community management from a Russian practitioner. By implementing tools for growing loyal communities, you will be able to: – create points of concentration of a loyal audience by working in social networks, messengers and offline; – increase engagement; – protect yourself from trolling; – turn the community into a funnel for a new audience; – inspire participants to the expected actions. The book contains examples of organizations from different segments and will serve as an ABC for beginners and a cheat sheet for practitioners.
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