Copywriting. Simple recipes for selling texts
Copywriting. Simple recipes for selling texts
Book Description
The updated third edition of the popular book will help to understand the technology of influence and sales methodology in the field of written communication, because it is in it that a large number of problems are experienced by many companies and sales departments in the first place. You will learn how to facilitate communication with customers and target audiences, significantly improve performance, increase sales and increase conversion. And understanding the most important principles of writing selling texts will help not only in work, but also in life. The author examines in detail the structure of the main texts, analyzes the typical mistakes of the compilers, gives the basic rules for writing effective documents. You will also find a unique set of techniques that, if necessary, will help to enhance the effect, and therefore significantly improve the results of work, increase sales, increase conversion. The publication is addressed to sales managers, marketing, advertising and PR specialists, sociologists and managers — everyone who, by the nature of their activity, has to deal with writing selling texts.
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