Copywriting. The power of persuasion
Copywriting. The power of persuasion
Book Description
Peter Panda's book “Texts that are believed” has become an absolute hit of sales (six additional copies in three years!). Thousands of authors and companies have already adopted "convincingly positive copywriting" and were able to use it to rebuild from mass and faceless "selling texts". Meet the continuation of the bestseller! “Copywriting: the Power of persuasion” immerses the reader in the CPC style and talks about the “fine-tuning" of persuasion by text. Using live cases, you will learn how to create simple, but psychologically correct marketing materials for all business segments. UPK-style is a powerful type of copywriting, which is based on marketing and psychology, as well as a number of author's findings and chips. Peter Panda is the founder of the University of Copywriting, he continues to write texts himself and teach students, checking and using everything he teaches others in practice. The book is witty, funny, easy, but most importantly — convincing and useful. "Copywriting: the power of persuasion” will help copywriters, content managers, freelancers and website owners to pump up the superpowers of writing texts - after all, where other formats are stalling, the CPC wins.
No reviews found
