The quantum leap of marketing. If you don't implement it today, your company will be gone tomorrow
The quantum leap of marketing. If you don't implement it today, your company will be gone tomorrow
Book Description
The world is changing so rapidly that most business strategies become obsolete even at the development stage. Modern marketing works in 4 dimensions: product, emotions, data, social networks. This book tells about the 5th dimension – quantum marketing of the future. Raja Rajamannar, Director of Marketing and Communications at Mastercard, will talk about how ideas about consumer loyalty and advertising will change, how to use the latest achievements of neuroscience to highlight your brand in a continuous flow of information, and why AI will become the new driving force of marketing.
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