Magnetic texts. How to convince, "seduce" with a word and make money from it
Magnetic texts. How to convince, "seduce" with a word and make money from it
Book Description
This book is a real guide to . Masters of selling texts Ivan Poloneichik and Vladimir Nikonov created a phenomenal training manual - you don’t even notice how you learn as you read. Here is collected a huge experience of world copywriting gurus and at the same time there is nothing superfluous. Only the main and trouble-free methods of manipulating the mind of the reader. You will learn what the secret of the perfect headline is, how to correctly place “hooks” for the eyes, avoid words that “kill” your text, and use simple typography to make the text attractive and working. In addition to direct impact advertising techniques, there are many useful tips for writing. How to create an engaging story, edit the text, and test the power of its influence. And also - to recharge with powerful energy and keep your own inspiration. The book is written with good humor - read and enjoy.
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