Man + machine. New principles of work in the era of artificial intelligence

A guide to rethinking business processes and creating innovative jobs using artificial intelligence. Accenture executives Paul Doherty and James Wilson have been working together for a long time to research and describe the impact of technology on business and society. They studied the development of artificial intelligence over the past 30 years. Not so long ago, when artificial intelligence burst into the public arena, becoming the main news of the day and one of the most popular topics, Doherty and Wilson realized that the discussion that unfolded was very subjective and in many cases based on opinions, and that there were no research results or data on how artificial intelligence would become the driving force the power of change and what changes are needed now and will be needed in the future. Even more importantly, there were practically no objective recommendations for those who need to make important decisions about the use of artificial intelligence in business, in public administration and in the field of education right now. Because Doherty had experience helping organizations implement major technology-based changes, and Wilson was an expert in technology strategy and research, they decided to shed light on what the AI era entails. In the future, machines will perform routine operations — and not only mechanical ones, but a person will be engaged in interpreting the results and training machines. This book describes a set of steps that business leaders should take to implement AI in all business processes - from data collection to analysis and subsequent planning and adjustment of marketing campaigns in real time. The authors collected examples of companies from different sectors of the economy that have already implemented AI or are on this path.