Marketing 4.0. Turning from traditional to digital. Technologies of promotion on the Internet
Marketing 4.0. Turning from traditional to digital. Technologies of promotion on the Internet
Book Description
The digital world is changing everything: from communication channels to mechanics and principles of interaction with the client. Business becomes more transparent, and customers become more loyal. But their trust is increasingly difficult to win. We constantly communicate in messengers, read reviews of citizen journalists on Twitter, discuss everything on Facebook, and BIG DATA helps companies create more and more personalized products and services. Being in a world of such strong ties, we want companies to talk to us in the language of values, not trade offers. Therefore, the main thing that a business should learn today is taking care of the customer. Experts of the leading digital transformation consulting Mark Plus, Inc. tell you how to use technology correctly to build really strong relationships with the client.
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