Marketing 5.0. Next-generation technologies

Marketing 5.0. Next-generation technologies

Book Description

For the first time in history, five generations with differing views, preferences and behavior live together on Earth. With the increasing role of Generations Z and Alpha, it's time for the next evolutionary leap in marketing. Philip Kotler, a world-renowned marketing guru, together with experts from the leading digital transformation consulting MarkPlus, Inc. in his new book offers know-how on the use of advanced marketing technologies, as well as a comprehensive study of the challenges facing marketers today. Inside you will find answers to the following questions: · What are the consequences of COVID-19 that businesses have yet to face? · What should be the customer experience of the new generation? · Which technologies will become the driving forces of marketing 5.0? · Why, despite the fact that technology has won a firm place in our lives, it is humanity that should remain at the center of the focus of marketing 5.0.? · How, knowing this, can companies competently apply technologies imitating a person and create a unique value for the consumer? "When people ask me who to read on marketing, I always answer - Philip Kotler. In the book you will find examples of how marketing works based on digital algorithms, AI, the Internet of Things, Big Data and augmented reality. Separately, it is explained how the promotion differs for boomers and zoomers. This is the base that was missing - and with clear diagrams and graphs. I recommend it!" - Pavel Gurov, tech blogger and marketer. The creator of the telegram channel @gurovdigital and one of the most popular Russian podcasts of 2019, "Philip Kotler is the No. 1 marketing expert in the world. I was privileged to learn from him personally, and I know how accurately he is able to predict future changes in the market. If you want to know what marketing will be like in the near future and what technologies to invest in today to be among the leaders by 2025, then this book is definitely for you." - Alexander Levitas, expert No. 1 on guerrilla marketing in Russia and the CIS, author of business bestsellers