Marketing
Marketing
Book Description
The concept of Marketing does not have a single interpretation of the definition of its meaning. This is a comprehensive study of the market, demand, needs and the direction of production to these requirements, and a broad impact on the market in order to form consumer preferences. This publication offers the reader a concise and structured presentation of the basic material on marketing. Thanks to clear definitions of the main concepts, the reader will be able to absorb and process an important part of scientific information in a short time.
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