Marketing
Marketing
Book Description
The article presents information about the emergence of marketing, the dynamics of its progress on the historical ladder, starting with pre-revolutionary Russia and ending with the new economy. An analytical summary of observations of the use of various marketing tools in industry and other sectors of the economy is given. Approaches for scanning individual organizational and managerial marketing solutions are determined. Various situations and opportunities of marketing goal achievement in terms of economic development of enterprises and territories are considered. The book is recommended to a wide range of readers: students and teachers of higher and secondary educational institutions; managers and marketing directors; heads of commercial services of companies; civil servants dealing with issues of economic development of territories.
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