Marketing of innovative and technological startups. From technology to commercial result
Marketing of innovative and technological startups. From technology to commercial result
Book Description
The book is devoted to the issues of technological innovation and marketing of innovative startups based on new technological solutions. Marketing of innovative startups is not methodically developed, and in most cases is based on the principle of "trial and error". This is a symbiosis of different principles of the well-known classical marketing for the stages of searching for a debut business idea, developing a prototype and testing it, actually for a startup and for further product development, only after the product "goes" on the market, classical marketing is included in the work. The book shows the problem areas that marketing is able to "solve" for innovation, describes the world experience. The book is intended to convey knowledge and experience to those who will have to "cook in the cauldron" of innovations by the will of fate.
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