Marketing as a series. Stories that are waiting for
Marketing as a series. Stories that are waiting for
Book Description
If your marketing communications do not involve continuation, like a good TV series, then every time you fight for the attention of potential customers from scratch, putting a lot of effort and pouring significant amounts into promotion. If your marketing involves a continuation, and people are waiting for the next "series", then you keep people "warm", and they do not need to be "warmed" every time again. Thus, the efficiency and profitability of communications increases significantly. You can offer customers to take part in the creation of your series themselves, thereby strengthening their loyalty. Iya Imshinetskaya, the author of the system promotion technology, tells how to build a line of marketing communications so that customers follow it and always expect it to continue. The publication will be useful for managers and business owners, as well as those who are just going to start their own business; managers and managers of marketing, advertising and PR departments, as well as teachers of marketing and marketing communications courses.
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