Marketing of territories
Marketing of territories. Textbook
Book Description
The textbook on the discipline "Territory Marketing" introduces readers to the possibility of using marketing tools in the development of territories. The main provisions of territory marketing, the categorical apparatus of the discipline, mechanisms for creating competitive advantages of territories, including modern economic approaches, the development of intellectual capital and infrastructure complex, are disclosed. The features of marketing of cities and municipalities are considered. The book contains theoretical material, as well as examples of the implementation of marketing strategies of territories at all levels (country, region, city, municipality) of domestic and foreign practice. The textbook is intended for students, undergraduates and anyone interested in this issue.
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