Marketing Wars
Marketing Wars
Book Description
Business is a war, and the one who correctly determines the strategy and tactics of marketing will be able to defeat competitors. "Marketing Wars" is a classic work on marketing, a world bestseller that has gone through many reprints in many countries over the past 30 years. First published in 1986, the book has become a reference book for hundreds of thousands of professionals around the world. Today it is impossible to find a marketing specialist, a company leader or a manager who would not study it. How not to find a serious work on marketing, the authors of which would not refer to the "Marketing Wars". The latest edition of the book is supplemented with author's comments and case studies from the practice of advertising and marketing in Russia, written in agreement with Jack Trout by Russian representatives of Trout & Partners.
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