Marketing. Study guide
Marketing. Study guide
Book Description
The textbook reveals the key aspects of marketing activities. Much attention is paid to the assessment of the marketing environment, market research and segmentation, consumer behavior, operational marketing. In addition to control questions and tests, problem situations based on the actual experience of Russian companies are presented. The textbook complies with the state educational standards in the areas of training "Economics", "Management", "Trade" (bachelor's degree level). The book is intended for undergraduate students, and can also be useful to students of additional education programs, managers and owners of enterprises.
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