Marketing. Study guide
Marketing. Study guide
Book Description
Materials for practical classes of various types are given: laboratory work, analysis of real marketing situations, course design. The texts contain both classic situations and topical newspaper materials. All this should contribute to the consolidation of students' theoretical knowledge of marketing and the ability to make practical decisions related to real marketing problems. It is recommended for students of all specialties where marketing is taught. VULTURE: Approved by the Ministry of Education and Science of the Russian Federation as a textbook for students of higher educational institutions studying in the specialty "Organization Management".
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