Marketing linguistics. Patterns of the promoting text
Marketing linguistics. Patterns of the promoting text
Book Description
The publication is the first consistent presentation of the main ideas and methods of applied linguistics, dedicated to the study of advertising and other promotional texts, as well as other verbal components of marketing communication. The authors include well—known experts in the language of advertising communications, advertising semiotics, pragmatics and lexicology. The work is intended for linguistic researchers and marketing communications specialists: copywriters, brand managers, naming and PR specialists.
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